Today, we want to present the Google Analytics Remarketing in this post. Indeed, it sounds familiar to many of you, but it is important to be very clear about what it is and how it can help us since it is a handy tool provided by Google Analytics.
What is Google Analytics Remarketing?
This is an effective way to broaden coverage and bring customers closer to buying. That is to say, make the road smooth and comfortable for customers so that they buy this way. The way you do this is by taking advantage of the comprehensive data that Google Analytics provides about visitors to a website.
For example, for all those people who show interest in a product or service, Google Analytics tells you how much time they spend per day viewing specific pages or what items they put in the shopping cart. In this way, it is known who the target audience is; thus, ads on the Google Display Network are adapted to that audience. Impressive.
How to start using Google Analytics Remarketing?
The first thing to have is a registered account with Google Analytics. Once inside your account, you have to select the Manage tab. Once inside, you have to click on Audiences.
How is it Used?
It is not difficult to use Google Analytics Remarketing. You have to know how it works and consider all its advantages.
What Google offers us is a simplification and acceleration of a search for the clients we are looking for. We can create our predefined remarketing lists in our account or create custom lists (all based on known Google Analytics metrics).
For example, visits, duration of the stay, or achievement of objectives. Once our lists are created, Remarketing automatically sends your customer lists to Google Ads.
Also, with this, you can post targeted ads in a few minutes with just a few clicks. This way, the audience we want is reached accurately and quickly, taking advantage of the more than two million websites on the Google Display network.
7 Reasons we Give you to use Google Analytics Remarketing
If you use Remarketing, you can be connected precisely with the right customers.
You can offer targeted ads from the Google Network based on specific customer segments.
Google Analytics gives you an intuitive interface to create and modify sophisticated lists.
You will have excellent coverage to reach the users of the created remarketing lists while they use Google search and browse the websites that are part of the Google network.
You can create high-performing remarketing campaigns with automated bid strategies such as CPA and ROAS. Bidding is price-effective, and there is no additional cost for using Google Auctions.
Google Remarketing also allows you to create accessible text, static images, and video ads with the ad gallery.
You’ll have visibility into how your campaigns perform, where your ads show, and the price you’re paying.
Notremarketing can help us broadly to carry out our advertising strategy as? Very easy.
Using Google Analytics remarketing, we identify and get new customers in our region and help potential buyers compare prices to carry out the transaction. In addition, it helps us attract shoppers who have placed items in their carts but have yet to purchase, as you can see quite a luxury.
Not only that, it also retains customers who have made a purchase before and offers a special status to its most loyal customers. If you like Google Analytics and want to train especially in it, do not hesitate to consult our Courses in Google Analytics. We have 3 levels depending on what you already know about Google Analytics. Also, we give you 3 reasons to get certified in Google Analytics.
If you want to train in all aspects of digital marketing, find out about our Master in Digital Marketing.
