If you want to enter the world of marketing, but you feel that agencies are not for you, a good idea is to become a digital marketing consultant.
If you like to work independently and would like to start your own business, then this is the ideal job for you. But what is this professional and what does he or she do? In this article we will tell you everything about this very highly sought-after job opportunity.
What is a Digital Marketing Consultant?
As business grows, so does digital marketing. Nowadays, it is almost unthinkable for a business not to have a website or social media, especially if it wants to grow.
With this reality, business owners and entrepreneurs need professionals to advise them on what actions they should take to meet their business objectives. This is where a digital marketing consultant comes in.
This professional is in charge of advising his client on various issues related to marketing: from setting objectives to putting together a functional marketing plan.
Sometimes agencies can be a bit tedious or too expensive, since they offer various services in packages. For people who do not need external design or audiovisual production services, a digital marketing consultant is just the thing.
If you want to develop in this profession, you should know that clients are not only looking for someone who is a source of information. That vision of the digital marketing consultant is a thing of the past.
Now, they are looking for someone who is a project leader and who also teaches the client and accompanies them during all phases of the implementation of the marketing plan.
That is why it is so important for the digital marketing consultant to know when and how to use all the tools correctly.
What Functions does a Digital Marketing Consultant Perform?
Now that you know what a digital marketing consultant is, you may be wondering what exactly they do. Here are some of their functions:
Audit
First of all, a digital marketing consultant must be able to perform an audit of your business and the actions that have been taken to achieve its objectives.
This is done to know the status of the account and obtain more information. With this starting point, a route can be drawn up to begin directing your strategy.
Investigation
This is the most important stage of a marketing plan because it gives you insight into where you stand.
To develop marketing research, you need a well-qualified person who knows what details are essential to fully understand the company and the sector in which it operates. Also, the products or services offered, the value proposition and competitive advantage, among others.
Planning
A digital marketing consultant is the creator and captain who will lead the route that will lead you to success. This is someone who must be able to create a strategic plan based on your strengths, opportunities, weaknesses, and threats.
Not only that, but he is in charge of executing it and trying to solve any problems that arise along the way. To do this, this professional has to be up to date with marketing trends and must be an excellent problem-solver.
Create a Buyer Persona
A very common mistake is to start publishing content without knowing who you are talking to. A digital marketing consultant can define a buyer persona: the ideal customer prototype.
To do this, they must have all the information about the business and who the main consumers of the product or service you offer are. They must also know what their preferences, dislikes, digital habits, consumer habits, psychological profile and more are.
Manage metrics
For a digital marketing consultant, the dreaded metrics are the basis for developing their work . Their importance lies in the fact that they can indicate the performance of a campaign and strategy; that is, whether it went well or not. In addition, they offer information on what worked and what can be improved.
Interpreting metrics can be a complex task for the client. For this reason, the digital marketing consultant is essential, as he has all the knowledge and tools to carry out the evaluation of the marketing plan during and after its implementation, so that he always has information about its performance. In addition, he is the one in charge of translating these complicated numbers into keys to improve the work.
This professional then manages performance indicators such as: ROI, click rate, number of leads, bounce rate and more.
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How to know if you need a Digital Marketing Consultant?
There are several reasons why people seek the help of a digital marketing consultant. For example: someone has opened a new business, has a website and wants to increase its visibility so that not only people in their sector know about them, but people in the whole city.
A consultant can advise on what strategies (such as digital advertising and the use of Google registration) the client should employ to make their business known to more people.
Likewise, if someone is working on their brand and is not sure who their buyer persona is, a digital marketing consultant could do a study of what type of person most frequently consumes the product or service and also create a profile of them.
This way, creating content will be much easier because you already know who you are talking to, what problems they have, and how a company can solve them.
A digital marketing consultant is also able to plan a social media strategy, or at least give his client the keys to doing so.
This is very important, since it is known that social media is the most used channel for marketing campaigns, according to Hubspot.
What could be the Estimated Salary of a Digital Marketing Consultant?
This is a question we all ask ourselves when we are looking for a job prospect: how much will I earn? According to the Glassdoor portal, a digital marketing consultant can earn around 217 million Colombian pesos per year (about 42 thousand euros).
The minimum that this page establishes is COP 117 million, which would be equivalent to about 23 thousand euros.
On the other hand, the Payscale website, which specializes in salaries around the world (especially in the United States), indicated that the average annual salary of a marketing consultant is 311 million Colombian pesos (or 56 thousand dollars). This means that you would earn 19 million pesos (or 4 thousand dollars) per month.
Today, digital marketing consultants are one of the most in-demand professions. This means that competition for a position will be tough, but it will be worth it because you can also show your work to the competition.
