The use of holograms is already a future achieved. It is increasingly common to find a hologram in the universe of marketing and communication. Fields where, in recent years, holography has gained ground.
It was in live shows (concerts and musical events) where holographic technology had no limits and where it was most surprising. Two holograms that left viewers speechless were the hologram that revived the great Michael Jackson for a few minutes and the projection of the largest hologram in the world at the Epic 3.0 event by DJ Eric Prydz:
This has gone even further with Hatsune Miku, one of the most successful Japanese singers. Hatsune’s curiosity? She does not exist.
It’s a hologram. It was born as an application of an artificial voice program for users to create their songs.
What is a Hologram?
A hologram is a three-dimensional representation of an object or scene created using laser light. Unlike conventional two-dimensional images, a hologram offers a perception of depth and volume, allowing the viewer to see different angles of the object from different perspectives.
Creating a hologram involves splitting a beam of laser light into two beams: the object beam and the reference beam.
The object ray is directed towards the object to be holographed and is reflected from it. In contrast, the reference ray is directed directly to the recording medium (such as a photosensitive plate).
When these two light beams are combined, they interact and form interference patterns. These interference patterns are recorded on the photosensitive plate, creating a kind of “fingerprint” that contains information about the phase and amplitude of the light waves reflected from the object.
Then, when the plate is illuminated with another beam of laser light identical to the reference one, the information stored on the plate is “reproduced,” and the observer can see the three-dimensional image of the object.
Holograms are fascinating for their ability to create a highly realistic three-dimensional visual experience. They are used in various applications, such as credit card security, product packaging, visual art, and interactive exhibits. They have also been used in scientific and research fields to study complex objects and phenomena in 3D.
Use of Holograms in Advertising
The use of holograms in advertising is an innovative and striking technique that seeks to capture the public’s attention and provide a unique visual experience. Some ways that holograms are used in digital marketing strategies include:
Exhibits at Events and Fairs
Holograms highlight products and services on stands at fairs and exhibitions. They can display 3D products or animated characters to attract attendees and generate interaction.
Holographic Projections at Points of Sale
Some brands have used holographic projections at their points of sale to show their products in a new and attractive way. This can attract customers and increase interest in the products.
Holographic Advertisements in Public Spaces
Holographic advertisements have been created in crowded places such as train stations, airports, or shopping malls. These advertisements wow passers-by and impressively grab their attention.
Holograms in Print Media
Some magazines and newspapers have incorporated holograms on their front or inside pages to offer engaging and interactive content to their readers.
Augmented Reality Holograms
The combination of holograms and augmented reality allows brands to create interactive and immersive advertising campaigns that mix the real world with virtual elements.
Presentations and Product Launches
Companies use holograms to introduce new products spectacularly, showcasing their features and benefits more visually and positively.
Holograms in Shop Windows
Some stores have used holograms on their windows to display their products creatively and attractively, drawing passers-by into the store.
