In the digital age in which we find ourselves, professional social networks have proved to be a crucial advance for the development and improvement of companies and the departments of Human Resources.
In this article, we will explore the advantages of implementing this type of social network for businesses in the field of labor recruitment.
To understand the advantages, let’s fundamentally analyze how it affects the parts involved. These social networks represent a paradigm shift as much for companies that contract as for profiles that seek employment.
Advantages of Creating a Profile on LinkedIn
Any person looking for a job should know that having an online presence is mandatory. Creating a profile on professional networks such as LinkedIn provides a number of advantages:
- Greater credibility and value as a professional: You must complete your LinkedIn profile as you would with a paper resume. Add information about the companies you have worked in and detail your skills and competencies. Your contacts will be able to validate, which will provide greater validity.
- Increase visibility: By having a profile in a professional network, you become more visible to potential employers and recruiters.
- Expansion of the network of contacts: These networks allow you to establish valuable connections and contacts with professionals in your sector. Use these relationships to expand your network of contacts and access job opportunities.
- Strategic use of contacts: Use your existing contacts to connect with other professionals and companies of interest. This strategy will help you in your job search.
- Publishing relevant content: Share exciting content demonstrating your skills and knowledge in your area of expertise. This will allow you to stand out and be recognized as an expert in your field.
- Participation in opinion groups: Joining relevant groups allows you to interact with like-minded professionals and establish new connections that can be beneficial to reach the desired position.
These networks are beneficial for recruiting and allow you to maintain contact with a wide circle of relevant people in the workplace. In addition, it functions as a virtual corporate identity that improves your brand image and that of your company.
It is important to consider that you should also take care of your profiles on personal social networks. If you have open profiles in personal areas, you should be careful not to share them with the company that contracts you, as the image projected in those accounts can be harmful.
Windows for the Departments of Human Resources
Centering on the other side of the spectrum, professional social networks also offer undeniable advantages for companies and human resources departments:
- Access to high-level profiles: These platforms allow access to profiles of highly qualified professionals and those close to the company’s values.
- Acceleration of the recruitment process: Since you have a comprehensive database, you can perform detailed analysis to evaluate the profiles best suited to your job needs, thereby speeding up the selection process.
- Contact with clients: Professional networks also allow for establishing direct contact with potential clients, thus strengthening business relationships.
- Access to exciting material: These networks provide access to relevant content that can benefit your company, such as articles, information, and trends in the sector.
- Constant communication: These platforms act as a continuous communication network, guaranteeing a secure reception of messages and a fluid interaction between professionals.
Professional social networks offer numerous advantages and represent a clear change in how the professional world is conceived. However, to make the most of this tool, it is important to properly form and carefully filter the message you want to transmit. Ultimately, these networks are a marketing strategy for any job profile.
Suppose you are interested in everything related to digital talent management and the most advanced techniques of RR.HH, do not forget to look at our Digital Talent Executive Program.