Finding 100% digital businesses is increasingly common. This means that companies need to have professionals trained for this; therefore, through the ISDI Digital Business Executive Program, executive profiles will be able to understand and lead the change to digitalization and disruptive technologies.
What is a Pure Player?
Pure Player refers to a concept used to talk about businesses that do not have a physical space for sale. Their conceptualization, sale, and distribution are made 100% online. These are companies that are dedicated exclusively to e-commerce.
On the other hand, Pure Playing is characterized by making the most of digital platforms and offering their services and products through a website or other digital channels such as social networks.
In short, they have two important characteristics that differentiate them:
- They only have an online presence, so their reach is broader than if they were a physical store.
- They have lovely discounts and offers thanks to the reduction in maintenance costs.
What Benefits do we Find in the Pure Players?
Of course, not having to use resources in physical stores is a significant advantage that Pure Players take advantage of to make more aggressive offers on their products. However, there are other advantages of this online business strategy. Other benefits of Pure Players are:
- The initial investment is meager due to the savings in expenses associated with the physical opening of the business. This makes it a much more affordable way to start a business and democratizes the market, giving opportunity to creative ideas.
- They only have one sales channel, which makes it easier to focus attention and manage the sales strategy. For a physical store, converting to the online sales model means a change requiring more attention; it will also have to think about a logistics system and increase the number of workers, needing people with different specializations.
- They have more room for maneuvering in the face of changes. They are prepared to face many obstacles without anticipating the loss of income.
- Your products can reach anywhere, and, in addition, they can be managed from anywhere. Their growth possibilities are much more significant since the barriers they must overcome to reach other countries or regions are much lower.
- Social networks become your allies to passively reach customers without being too aggressive. Advertisements, collaborations with content creators, or even their content, companies dedicated to e-commerce can take advantage of 100% of the network.
Some Examples of the Pure Player
Pure Players can be developed in many sectors; in this way, practically everything can be sold through electronic commerce. Next, we will see some successful examples that use this business model.
Asos
One of the most important businesses in the fashion world has chosen to develop only online. This British company has been selling exclusively online for more than a decade and reaching new buyers thanks to the different tools offered by social networks.
Ulabox
This supermarket works only through the Internet and reaches Spanish cities such as Barcelona, Madrid, Bilbao or Valencia. This electronic commerce offers the purchase of products and their subsequent delivery to the home. In the case of Ulabox, the entire company has a 100% online structure and prioritizes hiring talent that can solve problems in the sales chain.
Free Market
It operates in Latin America and has positioned itself as one of the largest sellers of online products. It is present in 18 countries within the continent. It is characterized by the facilities offered to consumers and sellers to offer their merchandise. In addition, it has free shipping without needing a subscription and has its payment method.
Spotify
Although we always think of physical products when buying, Pure Players are also considered businesses based on the offer of services. This is the case with Spotify, a music platform that offers a wide variety of music and has a structure based on online sales.
Bulevip
This marketplace is specialized in nutrition and sports products. It has around 60,000 references and has grown so that it has become a space that, even though it began to sell in a specialized way to professionals, currently has a much broader target.
As you have seen, the relevance of having an online business must have support based on strategies and ways of undertaking, which will define the path of the brand or company, and hence the importance of having professionals who make the triumph of it.
