DALL·E: How can You use it in your Digital Marketing Strategy?

Surely you have heard of ChatGPT, the Artificial Intelligence tool developed by OpenAI specialized in dialogue that marketing teams are beginning to use to write their content and digital marketing strategy.

But if I tell you about the tool to generate images with AI called DALL·E, it may not sound so familiar to you. Although both have been developed by the same company, DALL·E is not as well known, but its capabilities (albeit in another field) are just as impressive.

In this article, we want to tell you everything about this platform so that you can also introduce it into your work dynamics and you can benefit from everything it offers.

What is DALL.E?

DALL·E is an online Artificial Intelligence platform created by OpenAI that, through machine learning, can create images of many different styles based on user descriptions. The latest version is DALL·E 2, which, compared to its predecessor, creates images with higher resolution and more accurately conforming to the initial description.

On the economic issue, today, the platform works with a system of credits, which can be purchased to generate images. Free credits exist, but they are only available to those users who signed up before April 6, 2023.

DALL E and copyright

As you already know, technology moves much faster than legislation, so talking about copyright in this area can be a complex issue, and there is no clear and conclusive answer to it.

According to Spanish law, only human persons can be copyright holders. According to some experts, images created by machines cannot be protected by intellectual property laws. However, other experts defend the idea that it is the creator of these AI who owns the copyright of it. According to this last theory, one should look at the terms and conditions of the platform, in this case, OpenAi, which indicates that the content can be used for any purpose, including commercial. This means you can use and sell the works you create with the platform.

However, remember that this information can change since many platforms of this type are rethinking their regulations. Therefore, we recommend you look at their policies before using them.

How to use DALL E, first steps

If you dare to use DALL·E, we leave you here the simple steps you must follow to benefit from its full potential:

1. First, you must register and create an account, which is free. You can log in with your credentials if registered in OpenAI.
2. Once granted access, the platform will take you to its home page.
3. As you can see, you can only enter instructions if you have enough credits. To get them, press the “buy credits” button.
4. Once you have earned credits, you can enter your instructions in the bar in the central area or click on the “Surprise me” button so that the platform randomly generates an instruction.
5. Continue hitting “Generate” to see the different images that the AI ​​has generated.
6. If you like any of the suggested images, you can create variations by hovering over it, pressing the three dots that appear, and clicking “Generate variation.”
7. Once you have the image you want, you can edit it within the platform to give it the final touches.
8. To finish, download your image and use it wherever you want.

Why use DALL·E? Much more than Imaging

One of the most exciting values ​​of the platform is that you can generate unique content. Unlike stock photos, which can be bought by more people, with these AI tools, no one will get the same image as you. But with DALL·E, you can not only generate images from scratch, but you can do much more. Thanks to the function that allows you to upload images from any device, these are some actions that you can also do.

image editing

Imagine that there is an image that you love, but it has a detail that prevents it from being perfect, such as a reflection, people in the middle, or objects in places that shouldn’t be. DALL·E can remove them using his eraser tool.

Add Content

Just like removing items, you can add them to make it look like they were there when the photo was taken.

Image Magnification

This AI can also enlarge an image and generate a fictional scene, but one that fits perfectly with the rest of the image, making it appear as if it were part of the natural landscape.

Obtaining Similar Images

You can create similar images using the “Generate Variations” tool.

Tips to make your experience with DALL E the best

• When entering the prompts from which the image will be created, remember that the more detail you give to the AI ​​through your prompts, the more the image will resemble what you want. Something that cannot be missing from the description is how you want the background, the number of people, objects, or animals you want to appear, what style you want the images to have, and the colors you want to appear.
• When you use the images on your web page as an action within your digital marketing strategy, remember to compress them so they do not slow down the page’s loading time. In this way, your website will be more optimized, and your positioning will improve.

With this article, we have helped you to understand this tool more thoroughly and have encouraged you to introduce it into your digital marketing strategy. As with all AI platforms, using these does not imply the elimination of jobs within your team since they are allies and always need the supervision of a human. Therefore, look at them as another tool to help you achieve your goals.